Hiring
4 min

Attracting Candidates to Your Vacancy

Highlighting the basic information in a job description is not always enough to ensure you are attracting candidates of high quality in the current candidate-driven job market. To attract top candidates, you should use your job adverts to market yourselves to potential employees.

The best job adverts that are attracting candidates are the ones where candidates can see what sets that job and employer apart from the rest.

Company Values

Candidates want to get to know the company they are applying for and ensure they have great qualities. This is a big factor when considering a job to those born between 1981-1996. 62% of those wanting to work for a company with a positive social impact.

Candidates are far more likely to apply for a job if the company’s aims and values match their own. Therefore, companies must evolve and keep up with the aims and values of younger generations and they enter and begin to dominate the workforce.

According to Allianz, Millenials could make up as much as 75% of the global workforce by 2025. Therefore, employers are more likely to tailor their company aims and values to this generation as they’re the largest demographic in the current workforce.

Attractive Salary

Money has a big influence on candidates and it is one of the biggest factors for them when considering a job. From this, they will decide how suited they are for the job, so you need to be transparent to begin attracting candidates.

While it has been common practice to simply list the salary as ‘competitive’, doing this could harm the volume of applications. It has been found that 66% of job seekers are more likely to apply for a job if they can see a salary within the job advert. Being transparent and listing a clear salary range, you will also be saving yourself time filtering through candidates whose salary expectations may be higher than what you can realistically offer.

However, while salary is important you can’t rely on a good salary to attract candidates. In a candidate-driven market, there are plenty more factors that candidates will look at when searching for a job.

Potential to Improve

Candidates are much more likely to be interested in a job if they can see that they have the potential to develop within their position in the company and improve their skills and knowledge.

Showing that you offer learning and development opportunities to employees that will create more interest in the job. Also, having these opportunities means whichever candidate you choose for the job will be more likely to stay at your company longer.

Someone will rarely apply for a job with the understanding that there is no room for progression for their career within the company or to develop their skills. Investing in progression opportunities and marketing them is a worthwhile investment.

Benefits

Company benefits are key to showcase on a job advert. Pension schemes, healthcare benefits and holiday allowance can set you apart from other employers in a job advert. Having added benefits to the job is likely to boost the morale of the potential candidate whilst working for your company, and a happy worker brings better results.

There should be an added incentive for job seekers to want to work for your company, and if your company does have added benefits to offer then make sure someone reading your job advert can see this. Company benefits show candidates that your business cares about its employees beyond their job, which is something you want to make them aware of!

Work-life Balance

Candidates want to know that the employer understands the need for and importance of a work-life balance. Nobody wants to go into a new role with the fear of being burnt out within the first week of the job.

You need to show a sense of flexibility for a candidate to take interest in your advert. Without having the ability to work around their personal lives’ candidates are less likely to want to apply for your job advert. Showing that your company can be flexible will give the successful candidate a morale boost, giving them extra inspiration when it comes to completing their work.

The Covid-19 pandemic has made work-life balance a higher priority for workers than it had been previously. Many post-pandemic jobseeker surveys have shown that companies that offer work from home and/or flexible working options are more likely to attract candidates than those that aren’t.

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