Why we love video

For the last six months, we have been working with clients utilising video to offer a more effective recruitment process and have seen some fantastic results from shorting the hiring process up to 50% and taking the interview to offer ratio from 5:1 to 2:1

As we all know, competing for tech talent is pretty tough. Anything you can do to shorten the time to hire is critical if you want to secure the best people for your business. See our guide on attracting the best talent to your organisation.

We have shared below some of the reasons why utilising video is so vital in today’s talent marketplace. More businesses that are needing to keep the recruitment process moving will be turning to video to ensure business continuity.


Standardised structure of a video interview means that every candidate is given the same opportunity to express their suitability for the position.

Easy scheduling

Video interviews mean there is no need to co-ordinate diaries and rooms to facilitate multiple appointments.

Don’t lose out on candidates

The market moves very quickly, especially for niche technical skills sets. Utilising video removes the challenge of organising multiple diaries to be in the same location at once. Hopping onto a video call can be done from anywhere at short notice. 

Access to passive candidates

The passive market is where you want to be looking if you want to guarantee to find the best talent. Rather than who is active at the time of advertising. The challenge is they are not always up for taking a day’s holiday to attend an initial interview. Utilising video means they need only take an hour out of their day. 

Observe body language

In contrast to telephone interviewing, video allows you to observe body language and non-verbal cues that are critical to gaining insight into the candidate’s ability and fit.

Reduce wasted time

Unfortunately, ‘no shows’ do happen when interviewing, but video means that no time and resource is lost should a candidate choose not to partake

A greener option

With environmental issues increasingly at the forefront of public consciousness, businesses are expected to do their bit towards greener operations. By allowing remote video interviewing, you negate the need for travel which subsequently cuts emissions.

Reserve your resources

For critical hires, you may decide that a face to face meeting is still necessary following agency shortlisting and video interviews. However, adding this second stage to your recruitment process means you only reserve time, and effort for candidates you already know are competitive.

Attention to detail

A candidate’s preparation for a video interview can provide even deeper insight into their approach to their career. For example, have they taken care to set it up with good lighting, a clear picture and have they checked the sound quality…

A better environment

We all know that interviews can be pretty stressful at the best of times, a big part of that can be going to an employer’s office. Utilising video at the first stage allows candidates the opportunity to set the scene themselves, somewhere that they feel comfortable and relaxed. This will allow you to get a true view of the candidate and eliminates those first stage nerves! 

Easy reviewal

This benefit also applies to you as the hiring manager, as you can watch candidates’ responses in your own time and place as well. This means you can fit it into your day or week whenever is most effective for you, as opposed to booking out time in advance before knowing what your workload will be at that point

Alongside using video to improve your hiring process we can also offer an online tool (ATS) to allow you to view candidate profiles, track the recruitment process and collaborate with peers on positions. Time spent organising and tracking recruitment is one of the largest costs involved in the recruitment process. By using an ATS/PM tool we can simplify the process and reduce the operational costs.

If you would like to learn any more about how you can utilise video and/or view our free ATS tool then we would love to have a conversation.

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