Counteroffers? – Consider your brand first!

So the time has come! It is time to move on to that new opportunity and your existing business counteroffers!

Now there are numerous reasons not to accept a counteroffer (you can Google them!)

  • If you felt you were underpaid, you’d have asked your boss for a raise.
  • Replacing an employee can be expensive.
  • They have not got time to recruit you replacement right now.
  • They want to have you cover while they hunt for your replacement.
  • They want you to finish the project you are working on.
  • They don’t have the time to train someone new at the moment.
  • Losing staff might reflect badly on your employer.


 But in my opinion it goes deeper than that!

Over the years of advising the C-Suite in the South-West region I have often discussed how individuals feel they are perceived in their market and how they wish to be perceived. I make them fully aware that they are themselves a “Brand.” Linked In profiles often can tell a lot about an individual and it is so important to make sure it is absolutely the right time to look for a new position before exploring greener grass!

Consider this:

  • Have you completed all the assignments/projects for the business you currently work for?
  • Will you leave a business stranded half way through delivering something you are responsible for?
  • Have you had that frank conversation with management about how you feel?
  • Have you explored every avenue and exhausted all lines of communications regarding your current role / future progression?

It is worth noting counter offers will always exist in some form and I have seen many monetary and emotionally charged counter offers to last a lifetime.

“I really wasn’t expecting them to come back with ……….”

Why not?

As the business world gets smaller always remember your name and reputation will carry in your industry. Leave on a good note, engage with your new opportunity for the right reasons at the right time and with the full and absolute intention of leaving.

If you wake up with a horse head in your bed, move it to one side and write that resignation letter with confidence, keeping your “brand” intact.


Written by Chad Edgecombe | 07701 015052

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